© Loc Vu Trung / WWF-Viet Nam

The challenges that the global environment is facing today are too big, too interconnected and too urgent for any one organization to solve alone. Businesses, being the key driver of global economy and having strong influence, have not only the responsibility, but also the power, to ensure the sustainability of natural resources and ecosystems.

WWF therefore constantly cooperates with the private sector, working on a wide range of projects to protect ecosystems and enhance sustainable development in Viet Nam. Generally, WWF works with companies in three ways:

  1. Driving sustainable business practices
    Our bilateral partnerships aim to deliver direct conservation results on key issues or in priority places by changing practices throughout a company’s operations and value chain. These intend to reduce the major environmental impacts of some of the world’s largest companies, achieve conservation results that would not otherwise be possible, and influence related sectors and markets.
  2. Communications and awareness raising
    WWF partners with business in raising awareness of key environmental issues and mobilizing consumer action through communications and campaigns (including cause-related marketing campaigns). These partnerships also aim to highlight the beauty and uniqueness of places and species for which WWF stands. This approach includes; for example, consumer actions to encourage the purchase of sustainable products such as MSC® fish or results in companies supporting campaigns that inspire action in favour of special places such as the Arctic or endangered species like the tiger.
  3. Philanthropic partnerships
    The third approach is articulated through specific programs with companies to fund conservation projects and the institutions that deliver them. Philanthropic relationships with companies raise money for the conservation of key places and species, and the capability and tools to deliver such conservation impact.

We partner with some of the world's largest brands to protect our environment. Explore the projects made possible by these partnerships.



© Thomas Cristofoletti / WWF-US


Community-based freshwater resources conservation and management

Building off a long-term partnership, WWF-Viet Nam and HSBC continue to work together for a multi-year freshwater partnership which focuses on protecting the ecosystem to support ecotourism development and local communities’ livelihood improvement. In Tram Chim National Park in the Mekong Delta and in Vu Gia Thu Bon River Basin, the ongoing project aims to contribute to the river basin improvement by achieving the goal of: Communities in key freshwater landscapes are engaged in freshwater conservation through education, citizen science and improved management, enhancing environmental, social and economic benefits.

© WWF-Viet Nam


Building plastic pollution free communities

As ramping up the efforts for fighting against plastic, WWF-Viet Nam and Prudential Services Limited (UK) and Prudential Viet Nam Assurance Private Limited launches a multi-year partnership for plastic waste reduction in Viet Nam. The initiative’s approach is based on the direct participation of individuals in shared activities. WWF-Viet Nam and Prudential will engage schools, businesses, and communities, through environmental education programming, online and offline communication campaigns, involving mass media to raise awareness and change behaviour, and a Green Corporate Forum to share lessons with the business sector.

© Dao Quoc Binh / WWF-Viet Nam

Tetra Pak

Freshwater conservation and drinking water access for schools

Partner with Tetra Pak, WWF-Viet Nam starts a project on providing clean drinking water to more than 10,000 students and teachers at 29 kindergartens and schools in the buffer zones of Tram Chim National Park. Besides technical activities, including necessary equipment installation and training in use and maintenance, the project also raises awareness for local students and teachers in environmental conservation, through which they learn to understand the values of natural resources of the National Park and how to protect these resources with their actions.

© Nguyen Thi Ngoc Linh / WWF-Viet Nam

Intel and Tetra Pak

Lang Sen Wetland Restoration

Recent rapid changes in climatic factors like temperature and rainfalls, as well as the hydrological regimes of the Mekong River, have led to serious degradation in Lang Sen Wetland's forests.  WWF-Viet Nam partners with Intel Viet Nam and Tetra Pak Viet Nam in different initiatives to restore the degraded forests, providing habitat for wildlife and ensuring livelihoods for the local community members, whose lives depend on the area’s ecosystem.

© Thomas Cristofoletti / WWF-US

Coca Cola

Wetland conservation in Tram Chim

In partnership with Coca Cola, who specifically cares for the conservation of clean water in nature, WWF-Viet Nam embarks on the project of conserving the wetlands in Tram Chim National Park in the Mekong Delta.

© WWF-Canon / David HULSE


Saola protection in Quang Nam & Hue

A critically endangered species, the saola, is far more threatened than many other large mammals in Asia. The WWF's Carbon and Biodiversity (CarBi) Project, partly supported by HSBC Bank (Vietnam) Ltd., enhanced the species’ protection by strengthening patrolling and snare removal in protected areas, with a Forest Guard model that engages and employs local community in conservation. The Carbon and Biodiversity Programme (CarBi II) is implemented by WWF through KfW, and part of the International Climate Initiative (IKI). The Federal Ministry for the Environment, Nature Conservation and Nuclear Safety (BMU) supports this initiative on the basis of a decision adopted by the German Bundestag.

© Kayleigh Ghiot / WWF


National elephant conservation initiative

With an initiative funded by the International Investment Bank (IIB), WWF is supporting Vietnam in conserving Asian elephants in the wild. The initiative aims to: (1) Increase the capacity of relevant authorities to manage human - elephant conflicts, and (2) Increase Vietnamese public and corporate engagement for Asian elephant conservation.

© WWF-Viet Nam


Mangrove reforestation in Thua Thien Hue

Through a 2-year project, the Microsoft – WWF-Vietnam partnership has brought positive changes to nature and people’s livelihoods in coastal lagoon areas in Thua Thien Hue. With more than 23,000 mangrove trees planted and 400 households trained and adopting eco-aquaculture practice, people in the area now have more stable harvests, incomes, and safety.

Download our Corporate Partnership Brochure!
Contact us at partnership.vn@wwf.org.vn if you are interested in partnering with WWF-Viet Nam.